Edson Arantes do Nascimento
KBE (born October 23, 1940 in Três Corações, Brazil), best known by his nickname
, is a former Brazilian football player, rated by many as the
greatest footballer of all time. He was given the title of Athlete of the
by the International Olympic Committee
and jointly received FIFA Player of the Century chosen by officials at the
organisation, shared with Diego Maradona who won the people's vote.
In his native Brazil, Pelé is hailed as a national hero. He is known for his
accomplishments and contribution to the game,
in addition to being officially declared the football ambassador of the world by
FIFA and a national treasure by the Brazilian government. He is also
acknowledged for his vocal support of policies to improve the social conditions
of the poor (when he scored his 1,000th goal he dedicated it to the poor
children of Brazil).  During his
career, he became known as "The King of Football" (O Rei do Futebol),
"The King Pelé" (O Rei Pelé) or simply "The King" (O Rei).
He is also a member of the American National Soccer Hall of Fame.
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Spotted by football star Waldemar de Brito,
Pelé began playing for Santos Futebol Clube at just 15 and his national team at
16, and won his first World Cup at 17. Despite numerous offers from European
clubs, he stayed loyal to his club, remaining with them for two decades until
his semi-retirement in 1975. Pelé played as an inside forward, striker, and what
later became known as the playmaker position. Pelé's technique and natural
athleticism have been universally praised; he was renowned for his unstoppable
dribbling and visionary passing, as well as his pace, powerful shot, and an
exceptional heading ability, but above all he was an exceptionally prolific goal
He is the all-time top scorer in the history of the Brazil national team and
is the only footballer to be a part of three World Cup-winning teams. It should
be noted that though he was named part of the 1962 squad, he was injured and did
not receive a winner's medal. During November 2007, FIFA announced that he would
however be awarded the 1962 medal, making him the only player in the world to
have 3 World Cup gold medals.
Since his full retirement in 1977 Pelé has been an ambassador for football
and has also undertaken various acting roles and commercial ventures.
He was born in Três Corações, Brazil, the son of a football player Fluminense
footballer Dondinho (born Joao Ramos do Bojang) and Celeste.
He was named after the American inventor Thomas Edison,
and was originally nicknamed Dico by his family.
He did not receive the nickname "Pelé" until his school days, when it is claimed
he was given it because of his pronunciation of the name of his favorite player,
local Vasco da Gama goalkeeper Bilé, which he misspoke "Pilé".
He originally disliked the nickname, being suspended from school for punching
the classmate that coined it,
but the more he complained the more it stuck. In his autobiography, Pelé stated
he had no idea what the name means, nor did his old friends.
Apart from the assertion that the name is derived from that of Bilé, the word
has no known meaning, although it does resemble the Irish language word 'Peil',
Growing up in poverty in Bauru, São Paulo, Pelé earned extra money by shining
shoes at the Bauru Athletic Club on match days. Taught to play by his father,
whose own professional football career with Atlético Mineiro ended prematurely
due to a knee injury, he could not afford a proper football and usually played
with either a sock stuffed with newspaper, tied with a string
or a grapefruit.
His first team was called the "shoeless ones" formed by himself and other
boys from the Sete de Setembro and Rubens Arruda street.
When they entered a local tournament organised by the mayor of Bauru that
required footwear, they were no longer shoeless and were renamed Ameriquinha.
They reached the final in BAC Stadium in front of thousands of spectators and
won with Pelé ending up as the tournament top scorer.
In 1954, several members of the Ameriquinha team, including Pelé, were
invited to join the Baquinho boy's team to be managed by former Brazilian
international Waldemar de Brito, who played in the 1934 World Cup in Italy. For
the first time, Pelé was paid to play football.
The team won the 1954 Youth Championship organised by the newspapers Diario de
Bauru and the São Paulo Sporting Gazette with Pelé scoring 148 goals in 33
At the age of 15 and a half, he joined the Santos FC junior team. He played
for one season before joining the senior team.
||Edson Arantes do Nascimento
|Date of birth
||October 23, 1940 (1940-10-23)
|Place of birth
||Três Corações, Brazil
||1.74 m (5 ft 8
New York Cosmos
|605 (589) 
1 Senior club appearances and goals
counted for the domestic league only.
* Appearances (Goals)
In 1956, de Brito took Pelé to Santos, an industrial and port city in the
state of São Paulo, to try out for professional club Santos Futebol Clube
telling the directors at Santos that the 15-year-old would be "the greatest
football player in the world."
During his time at Santos, Pelé played alongside many gifted players,
including Zito, Pepe, and Coutinho; the latter partnered him in numerous one-two
plays, attacks, and goals.
Pelé made his debut for Santos in 1956, scoring one goal in a 7-1 friendly
victory over Corinthians. When the 1957 season started, Pelé was given a
starting place in the first team and, at the age of just 16, became the top
scorer in the league. Just ten months after signing professionally, the teenager
was called up to the Brazil national team. After the World Cup in 1962, wealthy
European clubs offered massive fees to sign the young player, but the government
of Brazil declared Pelé an "official national treasure" to prevent him from
being transferred out of the country.
On November 19, 1969, Pelé scored his 1000th goal in all competitions. This
was a highly anticipated moment in Brazil.
The goal, called popularly O Milésimo (The Thousandth), occurred in a
match against Vasco da Gama, when Pelé scored from a penalty kick, at the
Pelé states that his most beautiful goal was scored at Rua Javari stadium on
a Campeonato Paulista match against São Paulo rivals Juventus on August 2, 1959.
As there is no video footage of this match, Pelé asked that a computer animation
be made of this specific goal.
In March 1961, Pelé scored the gol de placa (goal worthy of a plaque), a
goal against Fluminense at the Maracanã which was regarded as so spectacular
that a plaque was commissioned with a dedication to the most beautiful goal
in the history of the Maracanã.
In 1967, the two factions involved in the Nigerian Civil War agreed to a
48-hour ceasefire so they could watch Pelé play an exhibition game in Lagos.
New York Cosmos
After the 1972 season (his 17th with Santos), Pelé retired from Brazilian
club football although he continued to occasionally suit up for Santos in
official competitive matches. Two years later, he came out of semi-retirement to
sign with the New York Cosmos of the North American Soccer League (NASL) for the
1975 season. Though well past his prime at this point, Pelé is credited with
significantly increasing public awareness and interest in soccer in the United
States. (Previously, a video clip of Pelé scoring with a bicycle kick for the
Brazilian National Team was part of the opening video montage of the popular
sports TV series ABC's Wide World of Sports and was probably many
Americans' initial viewing of the sport.) He led the Cosmos to the 1977 NASL
championship, in his third and final season with the club.
On October 1, 1977, Pelé closed out his legendary career in an exhibition
match between the Cosmos and Santos. Santos arrived in New York and New Jersey
after previously defeating the Seattle Sounders 2–0. The match was played in
front of a capacity crowd at Giants Stadium and was televised in the United
States on ABC's Wide World of Sports as well as throughout the world.
Pelé's father and wife both attended the match. Pelé gave a brief pre-match
speech during which he asked the crowd to say the word "love" with him three
times. He played the first half for the Cosmos and the second half for Santos.
Reynaldo scored the first goal for Santos, kicking the ball into the net after
it had deflected off the crossbar. Pelé then scored his final goal on a direct
free kick, driving the ball past the diving Santos goalkeeper. At halftime, the
Cosmos retired Pelé's number 10. Pelé presented his Cosmos shirt to his father,
who was escorted to the field by Cosmos captain Werner Roth. During the second
half, Cosmos striker Ramon Mifflin, who had replaced Pelé when he switched sides
at halftime, scored on a deflected cross, and the Cosmos won the match 2–1.
After the match, Pelé was embraced by the Cosmos players, including longtime
rival Giorgio Chinaglia, and then ran around the field while holding an American
flag in his left hand and a Brazilian flag in his right hand. Pelé was soon
lifted by several Cosmos players and carried around the field.
National team career
Pelé's first international match was a 2-1 defeat against Argentina on July
7, 1957. In that match, he scored his first goal for Brazil, three months before
his 17th birthday.
1958 World Cup
His first match in the World Cup was against USSR in the first round of the
1958 FIFA World Cup. He was the youngest player of that tournament, and at the
time the youngest ever to play in the World Cup.
He scored his first World Cup goal against Wales in quarterfinals, the only goal
of the match, to help Brazil advance to semifinals, while becoming the youngest
ever World Cup goalscorer at 17 years and 239 days. Against France in the
semifinal, Brazil was leading 2-1 at halftime, and then Pelé scored a hat-trick,
becoming the youngest in World Cup history to do so.
On 19 June 1958 Pelé became the youngest player to play in a World Cup final
match at 17 years and 249 days. He scored two goals in the final as Brazil beat
Sweden 5-2. His first goal, a lob over a defender followed by a precise volley
shot, was selected as one of the best goals in the history of the World Cup.
When the match ended, he passed out on the field, and had to be attended by the
medical staff. He then
recovered, and was visibly compelled by the victory, in tears as being
congratulated by his teammates. He finished the tournament with six goals in
four matches played, tied for second place, behind record-breaker Just Fontaine.
1962 World Cup
In the first match of the 1962 World Cup, against Mexico, Pelé assisted the
first goal and then scored the final goal to go up 2-0 after a run past four
defenders. He injured himself while attempting a long-range shot against
would keep him out of the rest of the tournament, and forced coach Aymoré
Moreira to make his only lineup change of the tournament. The substitute was
Amarildo, who had a good performance in the tournament; it was, however,
Garrincha, who would take the leading role and carried Brazil to their second
World Cup title.
1966 World Cup
The 1966 tournament was remembered for its excessive physical play, and Pelé
was one of the players affected by such play. After becoming the first player
ever to score in three World Cups, with a direct free kick against Bulgaria, he
had to rest, due to fatigue,
for the match against Hungary, which Brazil lost 1-3. He then faced Portugal,
and several violent tackles by the Portuguese defenders caused him to leave the
match and the tournament. Brazil lost that match and were eliminated in the
first round of the World Cup for the first time since 1934. After the
tournament, Pelé declared that he did not wish to play in the World Cup again.
1970 World Cup
When Pelé was called to the national team in early 1969, he first refused,
but then accepted and played in six World Cup qualifying matches, scoring six
goals. The 1970 tournament in Mexico was to be Pelé's last. Brazil's squad for
the tournament featured major changes in relation to the 1966 squad. Players
like Garrincha, Nilton Santos, Djalma Santos, and Gilmar had already retired,
but the team, with Pelé, Rivelino, Jairzinho, Gérson, Tostão, and Clodoaldo, is
widely considered one of the greatest football teams ever.
In the first match, against Czechoslovakia, Pelé gave Brazil a 2-1 lead after
controlling Gerson's pass with his chest. Brazil went on to win the match, 4-1.
On the first half of the match against England, he nearly scored with a header
that was spectacularly saved by Gordon Banks. On the second half, he assisted
Jairzinho for the only goal of the match. Against Romania, he opened the score
on a direct free kick goal, a strong strike with the outside of his right foot.
Later on the match he scored again to put the score 3-1. Brazil won by a final
score of 3-2. In quarterfinals against Peru, Brazil won 4-2, with Pelé assisting
Tostão on his team's third goal. In the semi-finals, Brazil faced Uruguay for
the first time since the 1950 World Cup final round match. Jairzinho put Brazil
ahead 2-1, and Pelé assisted Rivelino for the 3-1. During that match, Pelé made
one of his most famous plays. Tostão gave Pelé a through ball, and Uruguay's
goalkeeper Ladislao Mazurkiewicz took notice of it. The keeper ran off of his
line to get the ball before Pelé, but Pelé got there first, and without touching
the ball, he caused it to go past the keeper, to the latter's left, while Pelé
went right. Pelé went around the goalkeeper and took a shot while turning
towards the goal, but he turned in excess as he shot, and the ball drifted just
wide of the far post.
Brazil played Italy in the final, with Pelé scoring the opener on a header
over defender Tarcisio Burgnich. He then made assists on Jairzinho's and Carlos
Alberto's goals, the latter one after an impressive collective play. Brazil won
the match 4-1, keeping the Jules Rimet Trophy indefinitely. Burgnich, who marked
Pelé during the match, was quoted saying "I told myself before the game, he's
made of skin and bones just like everyone else — but I was wrong".
Pelé's last international match was on July 18, 1971 against Yugoslavia in
Rio de Janeiro. With Pelé on the field, the Brazilian team's record was 67 wins,
14 draws, and 11 losses, and went on to win three World Cups. Brazil never lost
a match with both Pelé and Garrincha on the field.
South American Championship
Pelé also played in the South American Championship. In the 1959 competition
he was top scorer with 8 goals, as Brazil came second in the tournament.
- Santos (Official Tournaments)
- Campeonato Paulista: 1958, 1960, 1961, 1962, 1964, 1965, 1967, 1968,
1969 and 1973
- Torneio Rio-São Paulo: 1959, 1963 and 1964
- Torneio Roberto Gomes Pedrosa (Taça de Prata): 1968
- Taça Brasil: 1961, 1962, 1963, 1964 and 1965
- Copa Libertadores: 1962 and 1963
- Intercontinental Cup: 1962 and 1963
- South-American Recopa: 1968
- New York Cosmos
- FIFA World Cup: 1958, 1962, 1970
- Roca Cup: 1957, 1963
- Copa O'Higgins: 1959
- Copa Atlântica: 1960
The tally of 32 team trophies makes him, together with Vítor Baía, the player
with most career titles.
- Athlete of the Century by the International Olympic Committee:
In December 2000, Pelé was named Footballer of the Century by FIFA.
The award was intended to be based upon votes in a web poll, but after it became
apparent that it favoured Diego Maradona, many observers complained that the
Internet nature of the poll would have meant a skewed demographic of younger
fans who would have seen Maradona play, but not Pelé. FIFA then appointed a
"Family of Football" committee of soccer experts to decide the winner of the
award. Maradona was instead awarded the title of FIFA Internet Player of the
Century. Allegations that the Internet poll had been bombarded by Argentine
fans still remain to this day.
- Laureus World Sports Awards Lifetime Achievement Award from South
African President Nelson Mandela: 2000
A consensus of media and expert polls rank Pelé as the greatest footballer of
In 2005 Pelé won the BBC Sports Personality of the Year Lifetime Achievement
Goalscoring and appearance record
Pelé's goalscoring record is often reported as being 1280 goals in 1363
games. This figure
includes goals scored by Pelé in non-competitive club matches, for example,
international tours Pelé completed with Santos and the New York Cosmos, and
games Pelé played in for armed forces teams during his national service in
The tables below record every goal Pelé scored in major club competitions for
Santos and the New York Cosmos. During much of Pelé's playing career in Brazil
there was no national league championship. From 1960 onwards the Brazilian
Football Confederation (CBF) were required to provide meritocratic entrants for
the then-new Copa Libertadores, a South American international club competition
broadly equivalent to the European Cup. To enable them to do this, the CBF
organised two national competitions: the Taça de Prata and Taça Brasil. A
national league championship, the Campeonato Brasileiro, was first played in
1971, alongside traditional state and interstate competitions such as the
Campeonato Paulista and the Torneio Rio-São Paulo.
The number of league goals scored by Pelé is listed as 589 in 605 games. This
number is the sum of the goals scored by Pelé in domestic league-based
competitions: the Campeonato Paulista (SPS), Torneio Rio-São Paulo (RSPS), Taça
de Prata and Campeonato Brasileiro. The Taça Brasil was a national competition
organised on a knockout basis.
Some Historical Details
Pelé is in third place on the list of all-time top goalscorers in
international matches between National Teams; in 92 appearances for the
Brazilian team, he scored 77 goals. He is in fourth place behind Ronaldo, Gerd
Müller, and Just Fontaine on the list of goalscorers in World Cup matches, with
12 goals. He was part of three World Cup winning teams, although he did not play
in the 1962 final due to injury and did not receive a medal. Pelé is one of only
four footballers to have achieved the feat of scoring in two different World Cup
final matches, sharing that honor with Paul Breitner, Vavá, and Zinedine Zidane.
He is one of five players to have scored twice from direct free kicks in World
Cups (The others are Rivelino, Teófilo Cubillas, Bernard Genghini, and David
Beckham). He is one of only two players to have scored in four World Cups (the
other being Uwe Seeler, who did it in the same four tournaments as Pelé).
Contrary to other players, Pele's 1281 goals are recognized by Fifa with all
his goals tracked, the highest totals achieved by a professional footballer. All
checked by more than one reconized statistic institutions. Pele played between
1957 and 1973 against The defenders from National teams of England, Italy, USSR,
France, Germany etc and Teams like Boca Juniors, Milan, Peñarol, Benfica, Sao
Paulo etc not just in official championships but also in short term
International Tournaments between European and South American teams – a very
common event in 1960’s. Some even claim that the goals scored in those
tournaments could not count since according with these people criteria all those
were 'friendly games'.
Due to the sheer size of Brazil and the problems and costs related to air
travel at the time, until 1959 there was nothing that could be called a National
Football Tournament between the best teams from across the whole of Brazil.
Generally the Brazilian Football season was occupied first by state
championships (between teams of the same state), followed by the Torneio Rio-São
Paulo, a competition between the teams from the two strongest states in the
country, São Paulo and Rio de Janeiro. And last but not least, from 1959, by the
national team competition. This league system provided all the players (i.e. no
foreign based players) for the 1958, 1962 and 1970 Brazil World Cup Champions,.
Given the global economic conditions and the football regulations at the time
(especially in Brazil) the only players who left the Brazilian leagues for the
European ones were usually those who could not get a regular place in one of the
top teams or who were at the end of their careers. Sometimes a great player who
were eclipsed by more talented footballer in his position, in a era when
substitutions during the matches weren’t not allowed did this change as Mazzola
for example, after lose his position in Brazilian National team to Pele went to
Italy and became a idol there playing the 1962 World Cup for Squadra Azzurra (
in those times a player who had did a World Cup for one country wasn't forbade
to play another cup for another country ), same as Filó already had did in
1930's. Back to Pele's era, Julinho was another Brazilian who, without
opportunity in Brazil, made success in Italy. Canario was another player who
after losing his position to Garrincha in Botafogo and in the Brazilian National
Team went to Spain and became champion of the Spanish league in the 1960's. For
this reason, some firmly believe that it was the world's strongest league during
the years of Pelé's career even taking into account the state priority nature of
the 'league'. It must be added that contrary to most European national
championships - which had only two or three leading teams - in what could be
called the Brazilian National Championship there were 11 direct competitors for
the national cup: Santos, Botafogo, Palmeiras, Flamento, Corinthians, Sao Paulo
FC, Vasco, Fluminense, Bahia, Cruzeiro and Atlético. Despite this, Santos won it
5 times in a row.
At that time the Santos team spent a third or sometimes almost half of the
year in the Sao Paulo State League, even when running for the South American
Teams Cup or others international tournaments. Before Pelé's era the cup of the
São Paulo League was monopolized by the so-called 'Iron Trio', the 3 most
prestigious teams of Sao Paulo city, the capital of São Paulo: Corinthians,
Palmeiras and Sao Paulo FC.
Some of the best players were also spread around teams all across Brazil, for
example Didi, Garrincha and Jairzinho played in the Rio de Janeiro League,
Tostão, Piazza and Dario played in the Minas Gerais League and others like
Carlos Alberto, Zito, Pepe and Gilmar played with Pelé for Santos. There were
many others playing for Santos' rivals in the Sao Paulo league like Rivelino and
later Garrincha by Corinthians; Gérson, Pedro Rocha and Pablo Forlán by Sao
Paulo FC; Félix, Djalma Santos and Zé Maria by Portuguesa and Leão, Luís
Pereira, Leivinha and Ademir da Guia by Palmeiras just to mention a few. All of
these great teams and players played against Pelé in this Tournament between
1957 and 1974. As of 2007 and since 1971, teams from the São Paulo state have
won 16 of a possible 37 national league cups (see Titles by state).
An interesting point is that during Pelé's hey-day (1958-70) there were no
yellow and red cards yet to punish violent defenders misconduct, so expulsions
were rare and substitutions were not allowed. So in his Santos days, whenever
the goalkeeper was injured and could no longer play, Pelé was the player chosen
to replace him.
The most notable area of Pelé's life since football is his ambassadorial work
for various bodies. In 1992, Pelé was appointed a United Nations ambassador for
ecology and the environment. He was awarded Brazil's Gold Medal for outstanding
services to the sport in 1995, Brazilian President Fernando Henrique Cardoso
appointed him to the position of "Extraordinary Minister for Sport" and he was
appointed a UNESCO Goodwill Ambassador. During this time he proposed legislation
to reduce corruption in Brazilian football, which became known as the Pelé
law. Pelé left his position in 2001 after he was accused of involvement in a
bribery scandal. In 1997 he was
given an honorary British knighthood.
Pelé scouted for Premier League Fulham in 2002.
He was chosen to do the draw for the qualification groups for the 2006 FIFA
World Cup finals.
Pelé has published several autobiographies, starred in documentary and
semi-documentary films and composed various musical pieces, including the entire
soundtrack for the film Pelé in 1977. He appeared, alongside other
footballers of the 1960s and 1970s, Michael Caine, and Sylvester Stallone, in
the 1981 film Escape to Victory, about an attempted escape from a World
War II Nazi POW Camp. Pelé was one of the first black persons to be featured on
the cover of Life magazine, and was the first sports figure featured in a
video game with the Atari 2600 game Pelé's Soccer.
He is now represented by Prime Licensing, a company created by Jose Alves de
Araujo to launch a line of products to compete with the biggest names in
In addition, Pelé signed a major autobiographical book deal in 2006, resulting
in a giant-sized, 45cmx35cm, 2,500 unit limited-edition collectible "Pelé",
created by UK luxury publishers, Gloria, as the first-ever football 'big book'.
In the same period, Pelé received a lifetime achievement award from the BBC and
in June 2006, helped inaugurate the 2006 FIFA World Cup finals, alongside
supermodel Claudia Schiffer. Pelé has also helped to promote viagra and raise
the awareness of impotency.
Pelé was guest of honour at the world's oldest football club, Sheffield
F.C.'s 150th anniversary match v Inter Milan in November 2007. Inter won 5-2 in
front of an appreciative crowd of nearly 19,000 at Bramall Lane. As part of his
visit, Pelé opened an exhibition which included the first public showing in 40
years of the original hand written rules of football.
Acting and film career
- Os Estranhos (1969) (TV Series)
- O Barão Otelo no Barato dos Bilhões (1971)
- A Marcha (1973)
- Os Trombadinhas (1978)
- Escape to Victory (1981)
- A Minor Miracle (1983)
- Pedro Mico (1985)
- Os Trapalhões e o Rei do Futebol (1986)
- Hotshot (1987)
- Solidão, Uma Linda História de Amor (1990)
- Mike Bassett: England Manager (2001)
- ESPN SportsCentury (2004)
Pele and Maradona Period.
|I'd like to talk about the comment that said Pele could never
score a goal on a run from midfield. When he was fifteen, Pele
became a player on Santos. He did not have a formal try-out. One
day, barefoot, he walked onto the field where Santos was practicing,
took a ball, and dribbled down the entire field, past every single
professional Santos defender. He then easily scored on the Brazilian
national goalkeeper. Santos had signed him on within a week. Pele is
almost indisputably the greatest player ever to grace the field, and
anyone who argues that he was not very good must not know very much
pele is not the best footballer in the world. lionel messi is the best
Pele is AWESOME he is just crazy
No-one could ever do what Pele did in his time because all the players care
about now is money. Pele is the King and he will always be!
Pele was the most fantastic player... he shows all the characteristic of a
leader. he is trust worthy and he can keep main goals in mind even under
pressure!... we shall remember Pele forever as the greatest soccer player!
PELE IS THE BEST SOCCER PLAYER IN TE WORLD!!
all i know is pele was the best player in the world and who don't know that ??
pele was the best, and we'll remember him. sure ronaldinho and maradona are
good, but when they retire and new players come around we'll still remember pele
as the king. they can keep their excuses, we know they're good. but they're no
pele is the best soccer player ever!! i wish i was around to see him play LONG
LIVE THE KING!!
Deigo played against tougher opposition and played on much less talented teams.
pele was always on star studded teams which made it that much easier.
He's the best soccer player in the world. He will always be my idol. What is his
Pele What a soccer player he was.
During his time of active football, Pele was the best player
who has ever lived but his skills cannot be compared to Ronaldinho's. The man
is in his own world of football. Pele was a king by then but Ronaldinho is
who cares about maradona pele is the best and always will be
pele is not only a good player but also a good human being
pele can never take a ball from midfield and score. he has to
stay at forward to score his easy goals. he can never dribble pass the whole
defence of a team like diego maradona
dam right he is
how can anyone compare the new young Talents to Pele as far as
I am concerned no one should be making comparisons such as Ronaldhino to Pele or
even Maradona not at least until they have scored as many goals or have broken
as many records as these two have.
king of all kings
king of soccer
pele the best